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The Coronavirus has drastically changed our lives and the way we work. What operators' marketing strategies were not capable of fully obtaining for years the Coronavirus pandemic is now quickly achieving: The communications services we all depend on have gone from being considered a commodity often taken for granted, to become a highly valued service. 

Barcelona has been hosting the Mobile World Congress (MWC) since 2006. In the edition of that year, people were desperately looking for use cases that would underpin the 3G. And the most sought-after devices were displaying the Nokia brand. Fifteen years later, we are desperately hunting for 5G use cases and it seems mobile phones are re-adopting a shell-like shape, like the one that was successful back then...